Live Broadcasts Bring In Big Numbers

SAT-7 KIDS’ new social media strategy is achieving striking results. Their industry-leading approach has helped to double viewer engagements! Youngsters across the Middle East are growing in faith as they explore the safe haven of SAT-7 KIDS, in the midst of a hazardous and unregulated online world.

New weekly Facebook Live broadcasts of the popular SAT-7 KIDS shows Bible Heroes and A Riddle and a Story are directly impacting young viewers. The presenters, young themselves, share messages, sing worship songs and answer viewers’ questions in a lively, interactive atmosphere.

“Our dream is to conquer new ground through social media,” says Channel Manager Andrea El-Mounayer. “And this is only the beginning.”

When the Facebook Live broadcasts began, the number of likes, comments and shares SAT-7 KIDS received on the platform grew by 108 per cent. In one month, the channel’s posts were viewed almost 900,000 times, and a single post sharing a verse from Nehemiah was viewed more than 5,000 times (pictured, translation added by SAT-7 UK). It is also clear from viewer feedback that children are growing in faith. An encouraging recent poll shows that 88 per cent of SAT-7 KIDS Facebook viewers learned about forgiveness in Christianity from the broadcasts.

Although SAT-7 KIDS’ satellite broadcasts continue to receive record viewership, the new online strategy helps the channel reach a growing additional audience of children who do not watch traditional television. “We cannot deny the influence of social media, so we are working to empower our presence there more and more,” says El-Mounayer. “So far it is going great. We receive a lot of encouraging stories and engagements. Next, we will add two sessions per month for kids to come and talk about their problems and pray with us.”