Crowds of excited children and parents visit SAT-7 at the 2012 Cairo International Book Fair
Middle Eastern Christian broadcaster SAT-7 participated in the 2012 Cairo International Book Fair between 22nd January and 7th February. The SAT-7 KIDS channel also sponsored two special “KIDS days” with on-screen celebrities from the channel engaging with a large and enthusiastic crowd. Staff welcomed families to the SAT-7 stand with balloons, brochures, calendars and bookmarks. The stand boasted a banner portraying famous characters from the shows on SAT-7 KIDS. It was designed with a hole through which children could poke their faces and have their photo taken, as if they were actually standing with the characters. Kodak® sponsored the activity and printed photos on the spot, for free. Mounir Zackary from the show ‘Caricature with Uncle Mounir’ was there to draw and autograph caricatures for the children. A second stand was set up for free face painting.
Crowds of excited children and parents from all religious backgrounds blocked the aisle and kept the two stands busy all day long. Adjacent booksellers and exhibitors reported that the crowds greatly helped their own businesses on those days.
Many parents gave positive feedback about SAT-7 programming. They expressed their love for SAT-7’s channels and their gratitude for its ministry, especially mentioning the ground-breaking 12-hour live Night of Prayer on 11/11/11 and the New Year’s Eve Worship from Tahrir Square. Parents shared that their children are watching SAT-7 KIDS all day long and that they are blessed by what is on screen. One mother described it as a trustworthy channel and the best-ever television channel for children. Recent independent surveys show that SAT-7 KIDS now has more than 9 million viewers across the region.