With half the population of the Middle East and North Africa (MENA) aged under 25, it is not difficult to see why attracting and influencing the region’s youth is a priority for SAT-7.
Our Arabic, Farsi and Turkish channels all feature programmes aimed specifically at teenagers and young adults, covering topics that are relevant and interesting to them, from a Christian perspective.
At a time when religious-fuelled violence, disaffection with governments and high unemployment are causing young people in the MENA to consider fundamental questions about life, two new programmes on SAT-7 are addressing the important topics of image and identity.
For the leaders of the future
Be Your Selfie (“Eishha Selfie” in Arabic) is a joint production between SAT-7 and Campus Crusade. The title is inspired by the trend of people taking photos of “selfie” poses on their mobile phones. According to director Shoukry Zekry, the aim of the show is to encourage young people to embrace their true God-given image and explore their full potential.
Producer Adel Azmy added: “We care about youth especially those at university level because they are an influential segment of society. They are the leaders of the future. They will be the agents of change in society when they take on future responsibilities.”
Be Your Selfie combines serious reflection on pressing issues with lively entertainment slots. The subject of each episode is explored through different segments: from studio discussions to vox pops out on the streets; interviews with experts to stand-up comedy routines; sports features to live music performances.